The importance of the photographs in the Vacation Rentals field.
We are never going to highlight enough how important good photos are for the success of your business in the Vacation Rentals field.
When a prospective client searches for an accommodation in your area, a small thumbnail of your property will come up, piled up against dozens of other competing properties.
That initial thumbnail is your golden chance to open up your world to prospective guests.
Your potential clients can’t read dozens of headlines nor descriptions in seconds, they can only focus on visuals at first. And that’s what we all do.
Think about it for a second: if you’re planning a holiday in Florida, for example, and you are presented with a list of available properties, how do you make your first selection? What drives your first click, a text …or an image?
And once they click on your listing, how do you make that first, striking impression that captures the eye and makes them say “Yes”?
A stunning, professional-looking ‘photo gallery’ is the answer to this very first pivotal decision-making moment.
Marketing experts say that ‘clients buy with their eyes first’. And it’s true.
If you’re not an established brand like ‘The Ritz’ or ‘The Plaza’, your potential clients know nothing about your business, about your reputation, or about your reliability.
At first glance, presenting a great portfolio of high-quality, inspiring photos is paramount.
It’s vital that your photos are well above average, at least better than the photos of the competitors in your area.
Improving the quality of your photos is fundamental, no matter what kind of property you have.
High level properties reap huge rewards for displaying high quality photos.
And so do all other types of properties, including the unpretentious ones, achieving amazing success if photographed correctly.
Yes, you’ll increase the odds of being fully booked as a result of the wonderful first impact that your improved photos create on your future guests.
So our advice is to move ahead and don’t procrastinate with your new photos!